In the saturation of content and digital media is expected to skyrocket. The Covid-19 pandemic influenced people to use more online applications, thus prompting the demand for digital media.
Nonetheless, like in all industries, the music industry must take notice. To be competitive in the digital landscape, your music brand must have a presence in it.
This article shares four tips that can help boost your brand. These are things that many artists, managers, and music business professionals can overlook. Here are my four tips:
1. The internet market is big enough to build your brand community and accomplish modest goals.
The internet has over 4 billion active people on the internet. All you need is a fraction of that to become self-sustainable as an artist.
Put this into perspective, if you have 1000 fans willing to pay you $100 in exchange for your merchandise, music, and shows in a year, you can make $100k.
Two decades ago, reaching 1000 potential fans was costly both in time and money. After recording your music, you had to press it on a CD and try to sell on street corners, get DJs to play it, bargain with record stores to shelf it, etc.
Nowadays, you can upload to Spotify and get to that many people in a few hours with an ad or post on social media without leaving your house.
Today, everybody with an internet connection, a camera-phone, or a laptop can achieve this. The internet is a powerful tool to get your music in front of people cheaply and efficiently than ever before.
2. Content creation is a must
To keep and maintain a community, you have to entertain and inform them with content.
If you want to build a powerful brand with a fan base that engages with it, you need to make quality posts that resonate with your audience.
Furthermore, doing this is also a must, a few times a week or even daily.
In 2022 there is more saturation of content than ever before. With information technology becoming more accessible and easy to use, the digital landscape has become competitive.
Subsequently, your fans will leave you if you aren’t doing so consistently.
3. Distribution will be the key to success
Distribution is the process of getting your brand in front of eyeballs. Whether you pay for advertising on social media platforms, actively and directly engage with your audience (for example, direct messaging, reply to comments, and so on,) this is where you will have to spend most of your time.
If your content doesn’t reach your potential fan, you don’t exist to them.
Whether you decide to pay for ads or develop a search engine optimization (SEO) strategy, you will need to focus on this.
There are a lot of amazing musicians on the internet with great music. However, most never get heard outside their immediate circle and by a few strangers.
Nevertheless, this is the reason why distribution is imperative. You can have great music and content but can easily stay stuck.
For many, this part of marketing will make or break them. Take it seriously.
4. Your voice and story matters
A variable that will differentiate you in today’s digital world is your uniqueness.
Everybody has a story and, no one perspective is the same.
Your story will set you apart from your competition.
By developing a voice into your brand, you get to create an opportunity to be more relatable to your fans and show them a side of you they might not get to see.
Examples of this could be hobbies that you’re into, causes that you could be passionate about, etc.
Build your brand equity and authority by showcasing your uniqueness. In a very competitive world, this is one way you can stand out against the crowd.
