A lot of artists’ -including many of friends- are looking to sign with a big record label or publishing company. However, a lot aren’t even close to being ready. Nevertheless, I’ve come up with my top 3 reasons why you shouldn’t even look for a deal until you’ve fulfilled these requirements. This is my own opinion and based on personal experiences. My ultimate goal is to give you perspective so you can make the best decision for your own career.
1. If you’re not working on new material and your craft, don’t even bother.
I’ve seen and heard many people tell me they write a song or two a month. Quite frankly, in order to be marketable one needs to write at least that amount a week. The more material you have to pitch, the more marketable you become. The top songwriters and producers in the game write at least 100 songs a year and demo out around 40 or 50 (I do understand that studio time might be a challenge for some, but always keep writing). Some write 200+ and even record over 100 songs. The question is, which is more appealing to A&R looking for talent? An artist who has written 200 songs in the past 2 years or someone who has 24?
2. If your craft is not up to par, work on it.
A lot of artists believe that they are ready when they are from it. Spend time developing your skills, it’s imperative. I’m telling you this from experience, I’ve lost opportunities in the past because instead of getting my craft to an optimal level. For example, once I was so eager for an opportunity, I pitched a horrible demo -my first one I ever recorded- instead of waiting three weeks knowing that I’d have better material to use. I learned a lesson, the first impression is a lasting impression. If you’re not ready it’s okay, however, you can work to become better.
3. Stop making excuses! In my quest to look for co-writers, I’ve seen a lot of people come up with reasons why they can’t work.
Ridiculous things like, my best friend is coming to town, I’ve got a new job so I’ll be busy, my mothers having a barbeque, it’s the July 4th, etc. I understand that people have things going on in their lives and many things are legitimate. On the contrary, the things I’ve listed aren’t. There are no shortcuts in the music business and everybody has to make sacrifices when reaching the top. Stop spending time on menial things. You will probably break some hearts. Get to work.
