The other day I was trying to show one thirty year old friend and a buddy of hers Snap Chat. They were merely anything but bemused and rejected it immediately (I hope she gets to read this post haha!) Nevertheless, if you’re working to build a brand targeting younger audiences, you will be making an extreme mistake by not at least looking it but also using its platform.
Here my three reasons why:
Engagement
The engagement on this platform is insane. You can engage in an audience who specifically follow you for you, with out any noise or fluff. In other words, you can interact with people who really care about you and develop content in unlimited amount of ways. That’s amazing. Not only can you engage with them on a broader scale, you can engage them directly.
You want an instant opinion on a music or product you just released? The fact that you can send out a broadcast asking people a question and they can respond to you in seconds is amazing. Never in history could you do this before, so instantaneously. You can even get call the people you engage with and speak to them personally within the platform.
Snap Chat Can Be Used to Drive Traffic Elsewhere
Have a book to sell? With just a few instant message you could send your audience anywhere and convert them for FREE!
People I’ve seen do this? Gary Vaynerchuk and Grant Cardone (among a few!) They have used their branding and leverage power not only promoting their own products, but also sending traffic to other people through generosity and utility. Brands are being built and expanded dramatically, either through collaboration or reciprocity by one or a few ten second clips.
That’s powerful.
You Get to Create Authentic Content
There’s no barriers to the type of content you can create on Snap Chat. I have a super model friend who posts about her daily life, which brings the value of entertainment to her thousands of followers. On the flip side, a guy like Tai Lopez creates content around personal development and business advice to his own crowd.
You get to be the master of your own content and curate it to your audience. This allows you to tailor to your crowd, using original content while instrumenting relationship based marketing. At the cost of a phone, ten seconds of your time and the use of a filter.
