Drake’s “100 Gigs for Your Headtop” is A Blueprint for Artists The internet has been rocking by the dropping of Drake’s “100 […]

We can make sustainable and profitable music brands without always leaning on platforms like Spotify, YouTube, Instagram, and TikTok.  Building a marketing […]

The power of independent musicians is growing while the need for gatekeepers is lessening. Here are for 4 music marketing & content ideas for musicians:

How being An Independent Musician Is About Art But Also Business! Being a professional and independent musician encompasses various skillsets.  From learning […]

Music branding is an intentional system used to reach a target audience, hoping potential fans will engage with you as an artist, and eventually buy your product.

Perspective of an academic– Pros and cons of a music business degree Over the past decade and a half, there has been […]

5 Ways A Music Artist Can Thrive Financially in Today’s Economy Unless it’s a hobby for you being a a music artist […]

So, you want to become a video editor or videographer?

Video content is important for the way we communicate in entertainment, media and business today. The rapid development of technology has also opened the flood gates to many creators who want to market and promote what they do to the world.

For the past few months, I’ve been experimenting with video for my personal brand content. I won’t lie, it’s tough. To become a master at this craft, patience is definitely something you need. Nevertheless, here are some things I’ve learned with my experience in producing video:

Content marketing in today’s market is absolutely imperative. Whether you sing covers on Youtube, write blogs, create your own show, do a daily vlog, etc., your content has to be good.